📖 STORY TIME
I bought this shirt when I was a teenager because I thought:
“If I wear this, it’ll tell people who I am.”
(or rather, who I want them to think I am)
For much of my life, I restricted what I wore — and who I was: I muted my colors, my style, my mannerisms.
It would be many years before I felt comfortable fully exploring myself.
I started LOLoco because I want people to feel seen and represented.
I’m no fashion guru, but I’m having a lot of fun channeling some of my creativity to help tell stories through what we wear.
LOLoco isn’t about shopping for consumption’s sake; it’s about being intentional!
Whether it’s your sassy or your spicy side...
...I want you to find something you absolutely love, that speaks to you, and feels authentically you!
Don’t restrict yourself!
Closets are for clothes - not people!
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🌎 At LOLoco, we’re not perfect — but we’re trying to be conscious.
LOLoco is print-on-demand — meaning nothing gets made until YOU want it.
Unlike fast fashion that floods the market and dumps what doesn’t sell, we only make what’s needed.
No mass production. No piles of unsold inventory ending up in landfills. In fact, traditional fashion manufacturing creates over 92 million tons of textile waste annually — no, gracias!
What else feels good? Giving back.
25% of profits from our Pride Collection go to queer organizations year-round. Throughout the year, we spotlight causes like animal rescues, environmental orgs, and support for the unhoused.
Less waste. More giving. Better vibes.
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💛 OUR MODELS & A.I. Use
We wanna keep it 100%—because trust looks good on everyone!
Those adorable humans rocking our threads...A.I. I know...we're sad 'cus they're lowkey cuties (and we'd totally call dibs).
This means that the digital gods may occassionally add a seam or erase a drawstring here and there on those photos.
The real deal? Our product shots—flat-lays, close-ups, detail zooms—come straight from our provider (Fourthwall), so what you see there is what ships.
SO WHY USE A.I.?
To be perfectly honest, this new technology helps keep costs way down while making things much more efficient and accessible as LOLoco is starting to grow.
We understand A.I. use comes with its own environmental toll (and not everyone supports its use). This is why we want to be transparent!
We all still have a lot to learn about this new technology and the pros/cons of its use. We included some information below, if you have some time to read!
Our goal is absolutely to lower our footprint as much as possible while raising our humanity!
Once the budget says “¡vámonos!” we’ll book flesh-and-blood faces.
Thanks for understanding—and sorry you can’t date the faux models.
😅😍
Show us your LOLoco!
We'd love to see how you rock your LOLoco: Share your pics with us at getLOLoco@gmail.com 😘 Mucho cariño